Outset

What is Outset?

Outset is a user research platform designed for modern teams seeking high-quality feedback at speed and scale, utilizing AI to conduct and synthesize video, audio, and usability sessions. It supports various research needs, from exploratory studies to usability and concept testing, powering smarter decisions throughout the product and innovation lifecycle. The platform allows for AI-moderated interviews that engage participants in rich dialogue, probe deeper for insights, and generate instant summaries and highlight reels. Trusted by top companies, Outset aims to accelerate research processes, saving time and delivering insights that enhance understanding of consumers and product design. With Outset, research teams are able to conduct in-depth qualitative research at a speed and scale that's never before been possible.

Outset's Core Features

• Conduct hundreds of user interviews simultaneously in any language with AI-moderated dialogue and probing for deeper insights.
• Instantly generate summaries, themes, powerful quotes, and customizable highlight reels from interviews using AI synthesis.
• Customize the AI interviewer by selecting personas, building discussion guides, adding moderator instructions, and choosing languages.
• Run qualitative research interviews via video, voice, or text, with the AI interviewer responding in the participant's preferred mode.
• Recruit participants flexibly from your own customers, internal panels, or trusted partners like User Interviews and Prolific, with no extra fees.
• Test various assets, including marketing materials, Figma prototypes, live websites, product designs, and videos, with adaptive AI-led conversations.
• Allow participants to share screens and walk through prototypes while the AI asks follow-up questions, mimicking real qualitative research.
• Set up research in minutes with flexible flows, avoiding rigid test scripts, and synthesize participant feedback instantly without manual review.
• Organize themes, tag key moments, and summarize findings automatically with AI-powered synthesis.
• Identify patterns, summarize themes, and surface emotional cues to help teams go from interviews to impact faster.
• Uncover market trends, segment audiences, and track brand perception using AI-driven interviews and analysis.
• Ask thoughtful follow-up questions, explore participant reasoning, and adapt dynamically to different workflows.